Since the majority of web browsers have Adobe's Flash Player installed, Flash is the most common and widely used format to embed video (with controversial exceptions such as the browser on the Apple iPhone and iPad). HTML5 video is intended to become a new standard way to show video online, by adding support for embedding video in an HTML page and it's markup language.
The current HTML5 specification does not specify which video formats browsers should support in the video tag. User agents are free to support any video formats they feel are appropriate. In cases where decoders are not built into the browser, the format support will be dictated by the multimedia framework of the operating system.
Swagit has supported HTML5 playback video since January 2011. The Swagit HTML5 system utilizes the H.264 video format with a fallback to Flash for platforms that do not support it. Swagit has been offering H.264 as a standard format since 2007. Our vast video experience with these major formats and codecs allow all new clients to stream both live and on-demand video utilizing the HTML5 format. This enables all devices, including the iPad and iPhone, the ability to view streaming media.
Swagit's policy of free unlimited upgrades for all clients assures standards aren’t add-ons to the web, they are the web. And you can start using them today. This means that content is always encoded with the future in mind and will never cost our clients additional fees to change or upgrade to a new format. Since we began encoding to H.264 in 2007, it also means clients aren't forced to re-encode old content to utilize HTML5, something our competitors lack and a reason why their upgrade to HTML5 requires a client to pay. Why pay when its a web standard? Reach 100% of end-users, with HTML5 that fallsback to Flash if HTML5 isn't supported.