What is Podcasting? Podcasting refers to a method by which users can subscribe to receive new updates to recurring content for viewing on their computers or portable media devices. While the simplest example is that of a television show that has a new episode each week, the paradigm applies to any groups of related content such as city council meetings, theatrical trailers, news broadcasts, etc.
How Does Podcasting Differ from Normal Streaming? With traditional methods of Internet video delivery users are required to repeatedly visit the origin website to see if new content is available which can be time consuming. If the site offered it's content as a Podcast the user could simply subscribe, after which they would begin to receive new updates automatically in a media player such as iTunes. Additionally if the user has a portable media player such as an iPod they can arrange for new content to automatically be transferred to their device for viewing at their convenience, any place, any time.
How Can Swagit Help? Swagit seamlessly integrates Podcasting into all of our video products, allowing our clients to be some of the first in their respective markets to offer this feature. At the same time we continue to explore and develop new applications for Podcasting technology.
Emerging internet technologies continue to reform existing industries and create new ones. Swagit has a suite of products that leverages our video production, editing and delivery experience to create new opportunities.
Swagit continues to leverage its position in the marketplace by providing such new media technologies as 3G, 4G, DVB-H and much more. Technologies such as DVB-H will impact the way consumers receive information on a daily basis. Therefore Swagit has continued its growth as a company by spending some of its time and money into bringing this new technology to end users across the globe.
Smartphones and mobile phones offering advanced capabilities have the ability to view streaming media. Swagit has the ability to encode video for specific brands of phones or we can provide on-demand content in a generalized standard that is most compatible across multiple phone types. Additionally, Swagit has the ability to target bandwidth to a particular carriers' network. As the industry continues to change, most phones that have the capabilities to browse the web may prefer to choose the html5 standard to stream to mobile devices.