Online video broadcasting is a rapidly growing segment for newspapers and television stations. According to Accustream Research, a firm which researches and publishes data on streaming media, video streams rose by 80% last year. Meanwhile, online video advertising revenue for local TV websites was twice as much as the previous year - and is expected to again increase, by 39 percent, according to a new Television Bureau of Advertising survey conducted by Borrell Associates.
Considering their strength in delivering online video content, local TV station websites are poised to make serious gains, according to the report titled "Benchmarking the Local Website Marketplace." Internet video spot buying is set to more than double, spurred by increasing numbers of homes with broadband Internet connections and an improved selection of programming from big-name media companies, according to a report. It expects spending will rise to $1.5 billion this year. Broadband penetration is driving the market, the report said, with 52 million U.S. homes going online via high-speed connections, a 23 percent increase from last year. AOL, Yahoo, Viacom and other media companies have increased the amount of video content available online this year. This expanded choice in programming, combined with high-speed connections that make viewing it possible, has resulted in increased viewership, according to ComScore Networks.
Do to the ever changing technology of today, sharing and expanding multimedia content is a must to enable entities a new way to create additional revenues. Rich media, archival video galleries, and podcasting integration can help not only with extended viewership, but this content can also attract new advertising clients, as well as video sponsorship. Our staff is always on the cutting edge of new content sharing solutions for your TV station, radio station, or newspaper.
If you have media that you or your company have already produced and you want your viewers to see it, then you need our Turnaround Stream product. Swagit can place your pre-produced content on your web site for all of your clients and browsers to enjoy. The major advantage of this product is advertising. Your entity would be placing the media that you already produce for television or print and placing it right back on the web site that you own for more viewers to watch. "See how it works."
Swagit can add the latest movie trailers and entertainment clips to your web site with your own branded product. The exclusive Movie Trailer Gallery includes streaming trailer clips from the most exciting new movie releases, as well as archived movie releases throughout the year. Swagit also offers an Oscar Awards package that features clips from the best movies of the year, along with interviews from the entertainers shown in those in movies.
The Swagit Video Gallery is branded to your web site. A single page incorporates multiple frames of news, entertainment and special features. The Gallery is refreshed with new content daily. Each category player includes a local ad button, as well as a search element that enables access to our Gallery archive, keeping Gallery-watchers engaged and involved.
Swagit's custom-made military gallery highlights video content from the United States' Armed Forces. This product provides news, technology and information about soldiers and civilians in today's Army, Navy, Air Force and Marine Corp.